Impossible / by John Winfield

Vintage cameras come with their good points and they come with their bad points. One of the bonuses is that the cameras themselves can be found pretty cheap compared to their digital counterparts; £50 for a camera that shoots full-frame 35mm shots compared to £1100 for a Canon 6D digital. The downside of this however is Film itself. Film costs to buy it, costs to develop it and then costs to print it. Where you could store 100 pictures on an SD card it would be at least 3 rolls of film that you wouldn’t be able to see the results of before developing them. The type of camera can also be a factor; good examples are Polaroid cameras. The instant camera was a brilliant idea, take a picture its there for you right there. The costs of Polaroid film and several poor business decisions, caused them to stop production on its instant film and effectively make millions of cameras useless. It seemed impossible to get these cameras to work. 


In 2008 The Impossible Project was born.  Although Polaroid had stopped production of its films didn’t mean that it wasn’t still very popular. Polaroid was going under a restructuring program, it was effectively trying to get out of being an analogue company and move into a more digital company. They were selling off their analogue production sites; this is where The Impossible Project Started. Florian 'Doc' Kaps and André Bosman bought the Polaroid manufacturing plant in Enschede, Netherlands. They brought back instant photography for the millions of Polaroid cameras around the world. 

Impossible Project is a company that know their market. They create unique specialised products that give a certain level of nostalgia whilst being modern and cutting edge at the same time. I recently bought the SX-70 special edition bundle, which I am very pleased with. As you can see above the special editions replace the iconic Polaroid white square border with gold, silver and colourful versions of it. I have a couple of Polaroids that this film will fit and I will be writing about them in the coming weeks.